UCC Coffee proudly participated in the World of Coffee 2025, held this past May — one of the most prestigious annual events in the global coffee industry. This event brings together coffee professionals from around the world—from farmers and roasters to baristas and coffee lovers—to discuss innovations and celebrate a shared passion for coffee.
As one of the world’s leading coffee brands committed to quality and sustainability, UCC Coffee delivered a truly authentic experience at the 2025 event through a variety of meaningful brand activities.
Collaboration with Rainforest Alliance and SCAI
This year, UCC Coffee partnered with the Rainforest Alliance and the Specialty Coffee Association of Indonesia (SCAI), two organizations dedicated to sustainability and coffee development. The goal of this collaboration is to amplify the presence of Indonesian coffee in the global market, while promoting environmentally responsible production and sustainable sourcing practices.
At the UCC Coffee booth, visitors experienced:
- Discussions on traceability and sustainable sourcing practices
- Presentations on innovation in roasting and brewing
Through this approach, UCC Coffee aimed to educate attendees on the importance of balancing premium quality with sustainability across the coffee value chain.
Showcasing Indonesian Coffee to the World
More than just showcasing their products, UCC Coffee came with a mission: to elevate the rich flavors and unique characters of Indonesian coffee to the international stage. From Sumatra and Java to Bali and Flores, UCC brought forward a variety of beans that reflect the vast diversity and excellence of Indonesian coffee.
This initiative reaffirms UCC’s commitment to supporting local farmers, maintaining quality, and fostering global partnerships to help Indonesian coffee thrive on the world stage.bition, UCC Coffee turned the spotlight on the importance of environmentally responsible sourcing.
About PT Bahana Genta Viktory (BGV)
PT Bahana Genta Viktory (BGV) is a leading F&B distribution company in Indonesia and the official distributor of UCC Coffee. With over a decade of experience, BGV brings premium beverage brands to the Indonesian market, including UCC, Acqua Panna, illy, Ronnefeldt, and 8 Beans Coffee. The company actively supports the growth of the coffee industry through education, collaboration, and involvement in international-scale events like World of Coffee.
BGV believes that every great cup of coffee is the result of a responsible supply chain, strong collaboration, and continuous dedication to innovation and sustainability.
Thank You for Visiting UCC at World of Coffee 2025
We thank everyone who visited the UCC Coffee booth at World of Coffee 2025. Your presence means a lot to us in our journey toward building a better future for coffee.
With this collaborative spirit, we will continue to champion the growth of Indonesia’s coffee industry and strengthen its position on the global stage.ent.
