Welcome to the Pinnacle of Coffee Culture
In the heart of Jakarta’s skyline, perched atop the highest bar in Indonesia, lies Eden Bar—an elegant venue where the aroma of perfectly brewed coffee meets panoramic views. On a remarkable evening at Pan Pacific Jakarta, coffee lovers and connoisseurs gathered for “Beyond the Blend: A Journey to Pan Pacific Jakarta’s Signature Coffee”, a celebration of flavor, craftsmanship, and collaboration.

A Signature Blend Like No Other
This event introduced the exclusive Pacific Signature Blend, a unique coffee blend available only at Pan Pacific Jakarta. In collaboration with UCC Coffee and Sanpellegrino, and distributed exclusively in Indonesia by PT. Bahana Genta Victory (BGV), this signature offering highlights the refined taste and commitment to excellence shared by each brand.
The blend itself is a medium roast that harmoniously combines the finest Arabica beans from Java and Sulawesi with bold Robusta from Sumatra. Each sip delivers a balanced cup—floral, smooth, and complex, echoing Indonesia’s rich coffee heritage.

The Experience Unfolds: Coffee as a Lifestyle
Opening Ceremony
The event kicked off at 4:55 PM with a warm welcome from the MC and the General Manager, Mr. Sjefke Jansen, who shared his appreciation for everyone’s presence and emphasized the innovation Pan Pacific Jakarta continues to pursue in culinary and beverage experiences.
The Coffee Deep Dive with Afiyono Sudrajat
At 5:05 PM, Afiyono Sudrajat, barista trainer and QC expert, took center stage. He delved into the essence of great coffee—its origins, roast level, grind precision, and brewing methods. With enthusiasm, he introduced UCC and the Pacific Signature Blend, highlighting how this exclusive blend was carefully developed for Pan Pacific Jakarta’s discerning guests.
Afie reminded us that coffee is more than just a drink—it’s a lifestyle. It brings people together, energizes our mornings, enhances our routines, and reflects our personal tastes. From caffeine kick to comforting warmth, coffee fuels culture.

Interactive Hands-On Stations: Brew & Mix Your Style
From 5:15 to 5:45 PM, guests were invited to participate in immersive coffee activities designed to awaken their inner barista.
1. Espresso 101
Guests learned to grind, tamp, and extract the perfect espresso shot. Understanding the importance of precision, pressure, and timing allowed participants to better appreciate what goes into every quality cup.
2. Latte Art Corner
Here, guests frothed milk and practiced pouring basic latte art with guidance from expert baristas. The challenge of creating the perfect heart or tulip in a cup brought smiles, laughter, and awe at the skill involved.

Special Mocktail & Cocktail Reveal
At 6:00 PM, Eden Bar unveiled the Pacific Blend Mixology Station. Expert mixologists crafted coffee-based drinks that captured the essence of the Pacific Signature Blend in innovative ways.
Signature Cocktail: Mint & Grind
- Pacific Blends Coffee
- Fresh mint leaves
- Lime wedges
- White rum
- Lime juice
- Mint & lime syrup
- Soda
- Sanpellegrino Rossa
This cocktail embodied freshness, zest, and a bold caffeine note—an invigorating twist perfect for evening indulgence.
Signature Mocktails:
Tropical Dusk
- Pacific Blends coffee
- Blue curaçao
- Pineapple juice
- Lemon juice
A tropical escape in a glass, rich with fruitiness and coffee depth.
Scarlet Brew
- Pacific Blends coffee
- Strawberry, blueberry, raspberry
- Geraldine or strawberry syrup
- Maple syrup
This mocktail delighted the senses with its berry sweetness and layered coffee base, offering something refreshing for non-alcoholic preferences.

A Night of Coffee, Connection, and Culture
By 7:00 PM, the event evolved into a casual networking session, where guests enjoyed complimentary drinks and canapés. Laughter echoed, conversations flowed, and connections formed, all tied together by the shared experience of coffee.

Why the Pacific Signature Blend is a Game Changer
This blend is not merely a product; it’s a statement of taste and exclusivity. Pan Pacific Jakarta’s collaboration with UCC Coffee, Sanpellegrino, and BGV (the official and sole distributor in Indonesia) brings forth a one-of-a-kind coffee journey you won’t find anywhere else.
Key Features of the Pacific Signature Blend:
- Medium Roast: Perfectly balanced for all-day enjoyment
- Arabica Origins: Java and Sulawesi for floral and citrusy notes
- Robusta Boldness: Sumatra beans for strength and body
- Only at Pan Pacific Jakarta: A true signature creation

Coffee Tourism and Urban Luxury
This initiative also contributes to Jakarta’s growing coffee tourism scene. As travelers increasingly seek authentic, sensory experiences, the availability of an exclusive blend like this—served in the highest bar in Indonesia—elevates both coffee and hospitality to new heights.

Discover More with PT. Bahana Genta Victory (BGV)
As the sole distributor of UCC Coffee and Sanpellegrino in Indonesia, PT. Bahana Genta Victory (BGV) ensures quality, authenticity, and excellence. Their expertise brings global beverage innovation to Indonesia’s doorstep, supporting luxury hotels, specialty cafes, and events like this unforgettable journey.

Final Sip
If you’re seeking a transformative coffee experience—crafted with passion, served with flair, and steeped in culture—then the Pacific Signature Blend at Pan Pacific Jakarta awaits you. Don’t miss your chance to taste the future of coffee in the heart of the city.
Visit Pan Pacific Jakarta and experience Beyond the Blend.