A Celebration of Authentic Italian Coffee Culture with illy Coffee and BGV
In celebration of International Coffee Day, illy Coffee Indonesia, together with Bahana Genta Viktory (BGV) — the sole distributor of illy Coffee in Indonesia — brought the authentic taste of Italian coffee excellence to Le Meridien Hotel Jakarta.
As the official sole distributor that brings illy Coffee directly from Italy to Indonesia, BGV continues to uphold the brand’s global standard of quality, elegance, and craftsmanship. The event offered coffee enthusiasts and hotel guests a unique opportunity to experience premium Italian coffee brewed with passion and precision.
illy Coffee Booth: A Premium Experience in Le Meridien’s Main Lobby
Located in the main lobby of Le Meridien Jakarta, the illy Coffee booth became the highlight of the day. Guests were warmly welcomed by professional baristas serving a selection of illy’s signature coffee varieties — offering a rich aroma, smooth texture, and the perfectly balanced flavor that defines Italian excellence.
Throughout the event, illy Coffee’s baristas shared insights into the brand’s history, the philosophy behind the illy blend, and the meticulous process of roasting and brewing that makes illy one of the world’s most respected coffee brands.
Barista Training and Latte Art Workshop for Le Meridien Guests
As part of the celebration, illy Coffee Indonesia and BGV also hosted an exclusive barista training and latte art workshop for invited guests from Le Meridien Hotel.
The session included:
- An introduction to illy Coffee’s heritage and its legacy as a leader in premium Italian coffee.
- A hands-on demonstration of espresso extraction and milk texturing.
- A practical latte art session guided by illy Coffee’s professional barista.
Participants were highly engaged and enthusiastic, learning not just how to prepare coffee — but also understanding the passion, artistry, and science that define the illy experience.
Bahana Genta Viktory (BGV): The Sole Distributor of illy Coffee in Indonesia
As the sole distributor of illy Coffee in Indonesia, Bahana Genta Viktory (BGV) plays a vital role in maintaining the authenticity and quality of illy Coffee products across the country.
Through close collaboration with illy Coffee, BGV ensures that every illy product — from beans and capsules to machines — reaches Indonesian consumers with the same excellence as served in Italy.
Beyond distribution, BGV is also dedicated to promoting Italian coffee culture through educational programs, barista training, and hospitality collaborations, such as this event with Le Meridien Jakarta.
Conclusion: Celebrating Italian Coffee Excellence with illy Coffee and BGV
The International Coffee Day celebration at Le Meridien Jakarta showcased illy Coffee Indonesia’s and BGV’s shared commitment to delivering world-class Italian coffee experiences.
Through interactive booths, professional barista serving, and hands-on workshops, illy Coffee reaffirmed its position as a premium Italian coffee brand, while Bahana Genta Viktory reinforced its status as the sole distributor of illy Coffee in Indonesia.
This event was not only a tribute to coffee but also a celebration of quality, culture, and craftsmanship — the true essence of illy Coffee.
