Bali has long been celebrated as a paradise where culture, nature, and hospitality blend in harmony. In recent years, however, a new movement has been shaping the island’s identity — eco tourism. From sustainable accommodations to zero-waste dining, eco tourism in Bali continues to attract travelers who care deeply about both experience and the environment.
Among the local businesses contributing to this movement, UCC Coffee stands out as a brand that not only serves high-quality coffee but also promotes sustainability from bean to cup.

The Rise of Eco Tourism in Bali
Eco tourism emphasizes responsible travel that minimizes environmental impact while supporting local communities. In Bali, this translates into eco-friendly villas, organic farming, and small businesses that source and produce locally. Travelers today no longer seek only beaches and sunsets — they seek authentic, sustainable experiences that give back to nature.
Coffee culture in Bali plays a significant role in this transformation. From the misty plantations of Kintamani to artisanal cafés in Canggu and Ubud, coffee has become a symbol of community, creativity, and conscious living.

UCC Coffee: A Blend of Quality and Responsibility
As one of the most respected coffee brands from Japan, UCC Coffee has built a global reputation for craftsmanship, consistency, and innovation. Its philosophy, “From Cup to Seed,” reflects the brand’s dedication to overseeing every step of the coffee journey — ensuring quality, traceability, and sustainability.
In Indonesia, UCC Coffee is exclusively distributed by PT Bahana Genta Viktory (BGV) as the sole distributor. Through this partnership, UCC Coffee brings its world-class standards to the Indonesian market while supporting the growth of local coffee culture.

UCC Coffee Indonesia and Its Local Brands
To better serve the diverse tastes of Indonesian coffee lovers, UCC Coffee Indonesia has developed several local brands under the BGV distribution network:
- 8 Beans Coffee – a premium brand focusing on specialty coffee crafted for refined palates.
- Viktory Coffee – a brand created for professional and HORECA markets, offering authentic and consistent quality.
- UCC Capsule – a convenient capsule coffee line that brings the signature flavor of UCC Japan to everyday life.
These brands embody UCC’s global philosophy while adapting to Indonesia’s dynamic coffee culture — from artisanal cafés to corporate offices and hospitality venues.

Brewing Sustainability Together
UCC Coffee’s commitment to sustainability aligns perfectly with the values of eco tourism in Bali. The brand promotes:
- Ethical sourcing by supporting coffee farmers through sustainable farming practices.
- Community collaboration by empowering local baristas, cafés, and hospitality partners.
By supporting eco tourism initiatives and collaborating with environmentally conscious establishments across Bali, UCC Coffee continues to inspire mindful coffee experiences that leave a positive impact on both people and the planet.

Conclusion
As Bali evolves into a global symbol of sustainable travel, brands like UCC Coffee play a vital role in promoting harmony between business and the environment. With PT Bahana Genta Viktory (BGV) as the official sole distributor, and its locally developed brands — 8 Beans Coffee, Viktory Coffee, and UCC Capsule — UCC Coffee Indonesia continues to champion quality, responsibility, and sustainability in every cup.
A great cup of coffee is more than just about taste — it is about making a difference.